Why Trade Show Exhibits Need to Entertain Attendees

Trade shows give businesses a chance to highlight their best features. If their booth lacks personality or their representatives aren’t engaging, they’re missing out on an excellent opportunity to find new customers and partnerships. Here are some tips for keeping things fun and attracting attention at conventions.

Try Out Some Games

People at a trade show

No matter how impressive a company’s offerings are, they can still get lost in the shuffle among all of the information that gets thrown around during trade shows. To make a lasting impression, booths should be interactive and memorable. That’s where games come in. If a company’s booth offers some form of competition, prizes, or just talking points, attendees will spread the word. Even if they’re not playing, people will probably stop and watch what’s happening, which can be just as valuable.

Demonstrate the Product

Demonstrations are another way to attract people to a booth by providing them with a deeper understanding of the products. This type of booth display is particularly helpful if a company’s services are hard to explain. Sometimes the best way to teach people is a demonstration. The key is to practice the demonstration extensively so that it goes smoothly. The last thing a company wants is to look like they don’t know what they’re doing.

Hire a Host

Though a company’s employees may be experts in their industry, a professional host knows how to control a room and draw people’s attention. Hiring an experienced entertainer can be a good choice for interacting with trade show attendees. They can be briefed with broad overviews of the company and its goals. Once the host reels in a serious prospect, a more knowledgeable employee can take over the conversation.

At CX Exhibits, we guide our clients through the entire convention experience to ensure that everything goes as smoothly as possible. By offering trade show exhibit rentals, custom designs, and an on-site representative, we can help make your next convention a success. For a free quote on a trade show booth, call us at (504) 464-4070 or contact us online.