In today’s crowded marketplace, making personal connections with consumers is more important than ever. Trade shows are a great opportunity to meet face-to-face with potential clients and partners, but it can be difficult to decide which shows are the best fit for your business. Here are a few things to consider when choosing which trade shows to attend.
Establishing Your Trade Show Goals
The very first thing you should do when beginning your trade show search is to decide on your goals and priorities. Are you trying to grow your sales and leads, or are you a new company focused on building your reputation? Do you primarily want to network with potential clients and partners, or do you want to get the word out about a new product or service? Having a game plan early is the key to finding the most appropriate trade shows for your goals.
Weighing Your Show Options
Next, you should research the field and compile a list of all the upcoming shows related to your industry. Consider each show’s primary audience, its size, and its location, and then think about which ones are most likely to help you achieve your business’s goals. Once you’ve narrowed down your list, do a little more research about each show, taking a look at its past events to see how many people it draws, what time of year it occurs, and whether renting an exhibit in the show will be within your budget.
Assessing If You Should Attend This Year
When you finally have a few specific shows in mind, find out whether there’s still room for you at this year’s show. You’ll want to consider the amount and locations of booths still available, as well as whether you have enough time to design an exhibit and make travel arrangements. If it looks like this year’s show won’t work out, you’ll at least have plenty of time to prepare for next year’s event.