Tips for Navigating Trade Show Season

Over the course of their careers, most professionals will be asked to attend or present at several industry conferences. Conferences and trade shows are great opportunities to network, learn about other businesses, and gain new perspectives; but they can also be stressful. Here are a few tips for successfully navigating the trade show season.

Focusing on a Consistent Message

People talking at a booth at a business convention

Presenters who are using an exhibit at a trade show have to develop a key takeaway or unique selling point that people will remember. Everyone at a conference is looking to promote their business’s products and services, so it can be hard to stand out. Sticking to a product’s strengths and being direct about how it benefits potential clients can go a long way.

Making a Strong Impression

A well-designed trade show exhibit does the heavy lifting, but there are still other steps presenters can take to impress potential clients. With so many other exhibits and presenters at every conference, it’s critical to find a way to stand out as a memorable face in the crowd. Dressing interestingly (but on-brand), handing out unique gifts, or finding unusual ways to approach people as they pass by can make a big difference.

Socializing, but Not Too Much

Conferences and trade shows are great opportunities to mingle with other industry professionals, make connections, and gain new perspectives. While socializing at events comes with numerous perks, it’s important to know where to draw the line. Staying out too late and overindulging may mean performing poorly when it’s time to present or waking up too late to make it to important sessions.

The team at CX Exhibits wants you to have the best, most productive trade show, conference, or convention possible. If you’re attending numerous events in different cities, trying to transport an exhibit is going to be counter-productive. Renting one instead will save time and money. There are several other benefits of renting a trade show booth. CX Exhibits can accommodate rentals across the country and will be with you throughout the rental process to ensure that you have the best possible experience. To learn more about how we can help, contact us today for a free consultation by filling out our online form or calling (504) 464-4070.