An important step in planning a successful trade show is securing the best possible exhibit space on the trade show floor. Even the most enticing booths won’t see much foot traffic if they’re inconveniently located or hard to find. Here are a few tips for choosing a great exhibit space.
Start Planning as Early as Possible
It’s never too early to start searching for and reserving exhibit space, even up to a year in advance of the show date. Shows will have their own policies regarding which exhibitors get which booth spaces, so get in touch with organizers as soon as possible to find out how to reserve an ideal location. If all the good spots are already filled, it may be possible to get on a backup list in case of any cancellations.
Look for Spots Near the Entrance
The best exhibit spots are near the showroom’s entrance, where foot traffic is at its highest. Being right up front gives exhibitors the chance to catch a passerby early in the day—before they’ve seen dozens of other displays. Since these displays are visible to people both entering and exiting the showroom, exhibitors have double the chances of making connections with potential clients and partners.
Scout Out High-Traffic Spots
If there are no available spots near the entrance, the next best locations are in other high-traffic areas. People will eventually grab a bite to eat, drink some coffee, or use the restroom, so setting up a booth near these areas can yield more attention. Busy corners and intersections are also strong places to pick, as are locations near large, flashy booths.
The perfect spot won’t get you far without the right trade show materials. From exhibit rentals and designs to on-site representatives and custom products, our team at CX Exhibits has the tools needed for a successful trade show experience. To learn more about our services, give us a call at (504) 464-4070.