Reaching Millennials and Gen-Xers at Your Trade Show Booth

Over the past decade, there’s been a big shift in the workplace: Baby Boomers have begun retiring, and Gen-Xers— previously mid-level employees— are shifting into upper management roles. Millennials, who now make up more than a third of the American workforce, according to the Pew Research Center, are moving into middle management. That means one thing: it’s time to update that trade show exhibit to align with the tastes of these influencers and decision-makers.

Generate Buzz on Social Media

To figure out how to tailor an exhibit to these new generations of workers, it’s important to take a look at these groups’ relationship to technology. Millennials grew up with technology, and Gen-Xers have used it most of their adult lives; they’re used to constantly being immersed by it, with phones always by their sides. As a result, technology and social media are extremely helpful in generating buzz about an event and keeping Millennials and Gen-Xers interested in attending. Social media can also be used to keep attendees—often Millennials in middle management positions—engaged at the event. Think creative hashtags, live tweets, live video streaming, or exclusive Snapchat geofilters.

Create an App

Millennials are constantly engaged with their phones, and a relevant and useful app gives them a way to stay engaged at the event as well. Many events now have their own downloadable apps featuring attendee and vendor information, maps, schedules, and other useful content. Apps also promote participation and communication among attendees, and they offer super easy ways to share event info on social media.

Modernize Those Displays

It may be tempting to use the same exhibit booth your company has been using since 2010, but even the booth itself needs to go the extra mile to catch the eye of the Millennial audience. One way to do this? Technology! Even if it’s as simple as a single touch-screen display that captures attendees’ contact information to generate meaningful leads, a modern trade show exhibit booth will attract a tech-savvy audience—and the more engaging the technology, the better.

With Millennials and Gen-X now making up the majority of the workforce, these company decision-makers clearly deserve special attention when preparing your exhibit. CX Exhibits offers trade show exhibit rentals, and we can help your company create an innovative exhibit that will cater to the unique tastes of these workers. Contact us today at (504) 464-4070 to request a free quote!