How to Motivate Staff at a Trade Show Exhibit

For many businesses, trade shows are one of the most efficient ways to gain exposure, meet new clients, and interact with other industry insiders. One of the keys to a productive trade show is a highly motivated staff. Here are a few simple ways to inspire workers.

Keep Employees Comfortable

Trade show staff greeting potential customers

Not getting enough sleep, being hungry, or being uncomfortable can negatively affect even the best worker’s performance. To avoid these issues, managers should prioritize staff members’ comfort during the trade show. Their hotel rooms should be comfortable, and they should have a daily budget for meals and transportation. This will clear up any potential distractions and allow them to focus on their work. Plus, they’ll have extra money if they need to tackle a trade show emergency.

Treat Trade Shows as a Reward

In many ways, trade shows can be something of a working vacation, especially when they take place in cities with lots to do. To motivate staff members, managers should treat trade shows as a reward for employees who have exceeded expectations or are highly experienced. This will make trade shows something to work toward, and the employees who make the cut will be more excited to be there.

Involve Employees in Display Decoration

When employees play an integral role in a project, they’re more likely to be invested in its success. Ask the employees who are attending the trade show for ideas for designing the exhibit. They should be allowed to give input on making booth customizations and adding interactive features.

Establish Goals and Roles Early On

Before going to a trade show, each staff member should know why the company is going. Is it to make sales or build new relationships? Is it simply for exposure? After outlining their goals, businesses should bring the staff members who are best suited to accomplishing them and assign them a specific job. This way, everyone has a role that fits their strengths, and they know what they’re working towards.

A big part of success at trade shows depends on having team members who are comfortable and enthusiastic. It also helps to have an exhibit that stands out. At CX Exhibits, we have years of experience creating customized booth designs. If you need to rent a booth for your next trade show, call us at (504) 464-4070 today.