Category: Trade shows

Tips for Choosing the Best Exhibit Space on the Trade Show Floor

Several people walking around a trade show floor

An important step in planning a successful trade show is securing the best possible exhibit space on the trade show floor. Even the most enticing booths won’t see much foot traffic if they’re inconveniently located or hard to find. Here are a few tips for choosing a great exhibit space. Start Planning as Early as… Read more »

How to Plan Next Year’s Trade Show Today

Yearly planner next to a gold pen

Trade shows give businesses opportunities to showcase new products and services and to meet with new clients and partners. Planning a trade show exhibit early—even up to a year in advance—gives businesses more time to organize, set specific objectives, and develop a winning strategy. Here are a few tips for planning next year’s trade show… Read more »

How to Stand Out at an Automotive Trade Show

Audi coupe on display at an Audi show

Almost every company that works in the auto industry will participate in a trade show at some point. Beyond displaying cars, parts, tools, and other products, there are several ways businesses can use their exhibits to make a strong impression on potential clients and partners. Keep It Simple One way to make a booth at… Read more »

How to Motivate Staff at a Trade Show Exhibit

Trade show staff greeting potential customers

For many businesses, trade shows are one of the most efficient ways to gain exposure, meet new clients, and interact with other industry insiders. One of the keys to a productive trade show is a highly motivated staff. Here are a few simple ways to inspire workers. Keep Employees Comfortable Not getting enough sleep, being… Read more »

First Time As a Trade Show Exhibitor? Follow These Tips

Many exhibitors see their first trade show as a “practice run.” In reality, there’s no reason why a first trade show can’t be just as successful as a fiftieth! To make the most of every trade show get started with these simple tips. Set Clear Goals It’s impossible to consider a trade show successful without… Read more »

Leading Tech Industry Trade Shows Around the World

With constant changes and developments in the world of technology, there’s no shortage of opportunities to learn. Although 2018 is more than halfway over, there are still a number of top tech industry trade shows that shouldn’t be overlooked. Trade Shows and Exhibits Microsoft Ignite: This year’s event will be held September 24-28 in Orlando,… Read more »

Tackle Last-Minute Trade Show Emergencies With These Key Items

There are certain items every presenter brings to a trade show: signage, business cards, and promotional items. Sometimes, exhibitors experience unexpected problems. Seasoned trade show presenters know to bring these additional items to be prepared for whatever comes their way. Extra Electronics Many trade show exhibits rely on electronic displays, which require cables and batteries…. Read more »

Three Ways to Go Green for Your Next Event

According to the Trade Show News Network, trade shows generate a staggering 600,000 tons of trash annually from their 60 million attendees. It’s impossible to overlook the significant environmental impact of these shows, which is why many have decided to go green in recent years. Here are some simple ways to join the movement. Start… Read more »

Survival Guide for the Trade Show Circuit in Las Vegas

“A fortune’s won and lost on every deal, all you need is a strong heart and a nerve of steel, Viva Las Vegas!” said the King of Rock n’ Roll. While Elvis wasn’t specifically referring to the trade show circuit, he could have been. Trade shows are big business in Las Vegas, and companies that… Read more »

Trade Show Trends of 2018

Trade shows are an invaluable way to connect with existing customers, industry peers, and potential clients, all in a fun and lively atmosphere. However, businesses can find themselves getting lost in the crowd if their trade show exhibits don’t make the cut. Stay ahead of the curve by incorporating these trade show trends. Give Attendees… Read more »