Category: Blog

Trade Shows, Conferences, and Conventions: What’s the Difference?

several people walking up and down a large staircase

“Convention” or “conference”? “Trade show” or “convention”? It’s easy to mix up these terms; all refer to large gatherings of people with common interests. But the three are different in purpose, content, and vibe. This guide illuminates the distinction. What is a Convention? At a convention, people gather to engage in a common interest in… Read more »

How to Find Your Target Demographic at Trade Shows Using Buyer Personas

business women talking in front of coworkers

Trade shows offer an unparalleled opportunity to connect with a broad base of potential customers. Attendees are self-selecting future clients that are already interested in a given industry. An eye-catching display is a great way to bring customers in, but how does a business know what customers are attracted to? Before developing the booth, understanding… Read more »

Making the Most of Medical Industry Trade Shows

Medical professional working on a tablet

Exhibitors and attendees at medical trade shows have shifted their focus in recent years. A look at display trends reveals how successful booths are breaking through the current clutter and holding attendees’ attention with novel designs and strategies. Clean Cut Designs With Interactive Displays “Clean” is the byword for new trends in medical trade show… Read more »

Tips for Navigating Trade Show Season

People talking at a booth at a business convention

Over the course of their careers, most professionals will be asked to attend or present at several industry conferences. Conferences and trade shows are great opportunities to network, learn about other businesses, and gain new perspectives; but they can also be stressful. Here are a few tips for successfully navigating the trade show season. Focusing… Read more »

How to Create Stunning Displays for Trade Shows in the Food and Beverage Industry

People at a booth at a trade show

Food & Beverage (F&B) trade shows are fantastic opportunities for caterers, specialty food purveyors, restaurateurs, and industry suppliers to showcase their brands. However, like other trade shows, F&B events attract lots of competition and appeal to an array of audiences. The key to success at these conferences is the presentation of one’s display. To stand… Read more »

Boost Your B2B Event Marketing Strategy With These Tips

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For hosts and participants at B2B events, the ROI on collateral expenses (e.g., exhibit rentals, fees, giveaways, overtime) matters to the bottom line. How can organizations maximize the benefits they reap from trade shows? By boosting their B2B event marketing strategies, both hosts and participants can get more holistic value from the experience. Pre-plan For… Read more »

How to Hire an Outside Contractor to Fill the Booth Staffing Gap

A woman in professional business attire

Trade shows are a great way for businesses to interact with potential clients and fellow industry members face-to-face. They allow a company to get their brand out there while measuring itself against the competition. To make the most of the event, participants need an eye-catching exhibit and talented brand ambassadors to work the booth, draw… Read more »

First Time As a Trade Show Exhibitor? Follow These Tips

Many exhibitors see their first trade show as a “practice run.” In reality, there’s no reason why a first trade show can’t be just as successful as a fiftieth! To make the most of every trade show get started with these simple tips. Set Clear Goals It’s impossible to consider a trade show successful without… Read more »

Leading Tech Industry Trade Shows Around the World

With constant changes and developments in the world of technology, there’s no shortage of opportunities to learn. Although 2018 is more than halfway over, there are still a number of top tech industry trade shows that shouldn’t be overlooked. Trade Shows and Exhibits Microsoft Ignite: This year’s event will be held September 24-28 in Orlando,… Read more »

Tackle Last-Minute Trade Show Emergencies With These Key Items

There are certain items every presenter brings to a trade show: signage, business cards, and promotional items. Sometimes, exhibitors experience unexpected problems. Seasoned trade show presenters know to bring these additional items to be prepared for whatever comes their way. Extra Electronics Many trade show exhibits rely on electronic displays, which require cables and batteries…. Read more »