Category: Blog

First Time As a Trade Show Exhibitor? Follow These Tips

Many exhibitors see their first trade show as a “practice run.” In reality, there’s no reason why a first trade show can’t be just as successful as a fiftieth! To make the most of every trade show get started with these simple tips. Set Clear Goals It’s impossible to consider a trade show successful without… Read more »

Leading Tech Industry Trade Shows Around the World

With constant changes and developments in the world of technology, there’s no shortage of opportunities to learn. Although 2018 is more than halfway over, there are still a number of top tech industry trade shows that shouldn’t be overlooked. Trade Shows and Exhibits Microsoft Ignite: This year’s event will be held September 24-28 in Orlando,… Read more »

Tackle Last-Minute Trade Show Emergencies With These Key Items

There are certain items every presenter brings to a trade show: signage, business cards, and promotional items. Sometimes, exhibitors experience unexpected problems. Seasoned trade show presenters know to bring these additional items to be prepared for whatever comes their way. Extra Electronics Many trade show exhibits rely on electronic displays, which require cables and batteries…. Read more »

Three Ways to Go Green for Your Next Event

According to the Trade Show News Network, trade shows generate a staggering 600,000 tons of trash annually from their 60 million attendees. It’s impossible to overlook the significant environmental impact of these shows, which is why many have decided to go green in recent years. Here are some simple ways to join the movement. Start… Read more »

Reaching Millennials and Gen-Xers at Your Trade Show Booth

Over the past decade, there’s been a big shift in the workplace: Baby Boomers have begun retiring, and Gen-Xers— previously mid-level employees— are shifting into upper management roles. Millennials, who now make up more than a third of the American workforce, according to the Pew Research Center, are moving into middle management. That means one… Read more »

How to Take Your Trade Show Booth on the Road

One of the most important benefits of attending a trade show is getting exposure. Taking a booth on the road can be a great way to maximize this exposure, and it doesn’t have to be a hassle when following these steps. Do the Research Before even packing up a trade show exhibit rental, it’s crucial… Read more »

What Kind of Lighting Should I Use for My Trade Show Booth?

Making the right first impression with your trade show exhibit rental and design is a must. It’s helpful to make sure every element of your exhibit design stays on trend—but one feature people often overlook is the lighting. Here’s how to crack the code of which kind of lighting should be used at a trade… Read more »

How to Make the Right First Impression at Trade Shows

Trade shows are a great way to showcase and demonstrate products, make connections with new partners, and interact with customers. Because they can be so impactful, making a good first impression is vital for success. Make a Visual First Impression It’s true that appearance isn’t everything, but sometimes visuals and booth design can determine whether… Read more »

Booth Staffing Tips for Your Trade Show Exhibit

The heart and soul of good business are people connecting with other people. Well-designed trade show exhibits are critical to drawing prospects in and conveying a message, but it’s a company’s representatives who are responsible for turning prospects into leads and leads into clients. Here are three tips for staffing trade show exhibits with the… Read more »

Generate Meaningful Leads With Your Trade Show Booth

Trade shows and conventions are lively social environments where people in different industries can connect, reconnect, and cut loose together. But at the end of the day, it’s only worth the price of admission when trade show exhibits generate meaningful leads that can be turned into valuable clients. Here are three tips to help turn… Read more »