Category: Blog

Tips to Go Green at Your Next Trade Show

Several women sitting in a business convention room setting

Trade shows present attendees with excellent networking opportunities as well as a chance to check out what others in the field are contributing to the market. Because of the need to grab convention attention, many companies or organizations go all-out on their booths and promotional materials. Despite how it may seem, it is possible to… Read more »

How to Estimate Your Budget for Trade Shows

A clear jar of coins turned on its side

Trade show exhibits offer various benefits for businesses. They are great for face-to-face meetings, networking, lead generation, and promoting products and services. When a company decides to participate in a trade show, there is a lot of planning to do beforehand to ensure that everything runs smoothly. One of the main tasks is to create… Read more »

Why Trade Show Exhibits Need to Entertain Attendees

Several people walking around a trade show floor

Trade shows give businesses a chance to highlight their best features. If their booth lacks personality or their representatives aren’t engaging, they’re missing out on an excellent opportunity to find new customers and partnerships. Here are some tips for keeping things fun and attracting attention at conventions. Try Out Some Games No matter how impressive… Read more »

The Importance of the Trade Show Follow-Up

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Trade shows can be an integral aspect of a company’s marketing plan, as they are great for sales and lead generation, networking, customer engagement, sales conversion, and brand expansion. However, to harness these benefits, companies need to follow up on their leads after the event. The end of the trade show shouldn’t be the end… Read more »

Which Trades Shows Should You Attend? Three Tips to Consider

A group of people looking at a wall of sticky notes in an office setting

In today’s crowded marketplace, making personal connections with consumers is more important than ever. Trade shows are a great opportunity to meet face-to-face with potential clients and partners, but it can be difficult to decide which shows are the best fit for your business. Here are a few things to consider when choosing which trade… Read more »

Getting the Word Out: How to Gain Leads Ahead of an Upcoming Trade Show

A group of people working in an office setting

Seasoned trade show exhibitors know that having a strong booth design and appealing to passersby are great ways to ensure success at a trade show. However, there are also several pre-show strategies that can help get the word out and generate buzz long before it’s time to hit the floor. Here are a few approaches… Read more »

Tips for Choosing the Best Exhibit Space on the Trade Show Floor

Several people walking around a trade show floor

An important step in planning a successful trade show is securing the best possible exhibit space on the trade show floor. Even the most enticing booths won’t see much foot traffic if they’re inconveniently located or hard to find. Here are a few tips for choosing a great exhibit space. Start Planning as Early as… Read more »

How to Plan Next Year’s Trade Show Today

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Trade shows give businesses opportunities to showcase new products and services and to meet with new clients and partners. Planning a trade show exhibit early—even up to a year in advance—gives businesses more time to organize, set specific objectives, and develop a winning strategy. Here are a few tips for planning next year’s trade show… Read more »

How to Stand Out at an Automotive Trade Show

Audi coupe on display at an Audi show

Almost every company that works in the auto industry will participate in a trade show at some point. Beyond displaying cars, parts, tools, and other products, there are several ways businesses can use their exhibits to make a strong impression on potential clients and partners. Keep It Simple One way to make a booth at… Read more »

How to Motivate Staff at a Trade Show Exhibit

Trade show staff greeting potential customers

For many businesses, trade shows are one of the most efficient ways to gain exposure, meet new clients, and interact with other industry insiders. One of the keys to a productive trade show is a highly motivated staff. Here are a few simple ways to inspire workers. Keep Employees Comfortable Not getting enough sleep, being… Read more »