Leading Tech Industry Trade Shows Around the World

With constant changes and developments in the world of technology, there’s no shortage of opportunities to learn. Although 2018 is more than halfway over, there are still a number of top tech industry trade shows that shouldn’t be overlooked.

Trade Shows and Exhibits

A guy using a virtual reality headset

Microsoft Ignite: This year’s event will be held September 24-28 in Orlando, Florida. The event includes more than 100 informational workshops, including sessions led by top Microsoft professionals and other tech experts. There’s even an Attendee Celebration held at Universal Studios Florida™ and Universal’s Islands of Adventure™. Live streaming is available for those who aren’t able to attend in person.

GITEX 2018: Located at the Dubai World Trade Centre on October 8-12, GITEX typically draws nearly 150,000 attendees. This large-scale event features over 4,000 exhibits, which will focus on a host of cutting-edge technological topics such as robotics, smart cities, augmented reality, and virtual reality.

SC18: SC18 will take place November 12-15 in Dallas, Texas. There will be trade show exhibits from over 350 industry innovators and experts. Attendees will have the opportunity to gain knowledge in the areas of networking, analysis, and high-performance computing.

TechNet Asia-Pacific: Held November 13-15 in Honolulu, Hawaii, this event focuses on technology and its relationship with military and regional defense issues. There will be a plethora of trade show exhibits focusing on IT and communications, graphics, telecommunications, power supplies, satellites, and more.

IoT Tech Expo North America: The Internet of Things Conference and Exhibition will be held on November 28-29 in Santa Clara, California. Exhibitors will present information in the areas of industrial automation, services, software, hardware, and much more.

If you are interested in hosting your own trade show and you are looking for exhibit rentals or other helpful resources, contact CX Exhibits today at (504) 464-4070 for a free quote.

Tackle Last-Minute Trade Show Emergencies With These Key Items

There are certain items every presenter brings to a trade show: signage, business cards, and promotional items. Sometimes, exhibitors experience unexpected problems. Seasoned trade show presenters know to bring these additional items to be prepared for whatever comes their way.

Extra Electronics

An emergency fire alarm station

Many trade show exhibits rely on electronic displays, which require cables and batteries. Technical glitches can be a disaster. Extra power strips, extension cords, A/V cables, and batteries are must-haves. Bluetooth speakers can also liven up an exhibit with brand-appropriate music that helps presenters stay energized.

Booth Supplies

Companies that own their booths should bring extra supplies to tackle setup and maintenance issues. Here are a few examples: duct tape for last-minute fixes, light bulbs for unexpected outages, or a small toolkit with extra hardware. Also, using cleaning wipes can keep exhibits looking their best, especially after taking them out of storage. However, hiring a trade show exhibit company can eliminate the need for many of these items.

First Aid Kit

A first aid kit might not seem necessary at a trade show, but it’s easy to get a paper cut handing out pamphlets or a small scrape putting together a booth. After spending a long day talking to hundreds of people, there’s always a chance of getting a headache or stomachache. Pain relievers, allergy medications, and bandages should be brought along and stored away. A few other items to bring include hand sanitizer, lotion, lip balm, and a small sewing kit in case someone loses a button.

Office Supplies

Scissors, paper clips, staplers, and double-sided tape can help with booth setup and minor issues throughout the day. Pens tend to disappear, so keep plenty on hand, along with paper for a sign-in sheet. Heavy-duty packaging tape can help with setup and tear down.

Avoiding Last-Minute Problems

The best way to avoid having to bring all these items is using a trade show exhibit rental company. With CX Exhibits, you don’t have to worry about a thing because we’ll set up, maintain, and tear down your exhibit. A representative will remain on-site with you to provide support and services throughout the day, and we can jump in if you face certain last-minute emergencies. Contact us for a free quote by calling (504) 464-4070 or filling out our form!

Three Ways to Go Green for Your Next Event

According to the Trade Show News Network, trade shows generate a staggering 600,000 tons of trash annually from their 60 million attendees. It’s impossible to overlook the significant environmental impact of these shows, which is why many have decided to go green in recent years. Here are some simple ways to join the movement.

Start with the Venue

A plastic bottle on the beach

The first decision most trade show attendants make is to pick a venue, so it’s the best way to start off on the right foot to go green. It’s a good idea to research the construction and waste management practices of potential facilities beforehand. To make it easier, attendants can keep an eye out for venues with an International Green Meeting Certification, which is awarded by a non-profit third party organization led by the EPA.

Use Green Materials

Materials used in trade show displays often end up in a landfill, but choosing greener options can reduce waste. Attendants can use eco-friendly retractable banners and work with companies that produce recyclable or even biodegradable trade show materials. Another simple solution is to rent trade show materials instead of buying them, which means they won’t be thrown away after the event.

Reduce Paper Use

An effective trade show booth will keep patrons thinking of its products or services long after they leave the show. Many believe that handing out paper materials is the only way to make their offerings memorable. However, paper handouts contribute to the destruction of approximately 68 million trees each year, according to Record Nations. In order to avoid paper use without sacrificing the staying power of a good display, make a trade show exhibit unforgettable. This can be done with unique lighting, notable concept designs, and specific customizations that set a booth apart.

Whether it’s a company’s 1st trade show or its 50th, making the right impression is everything. For more information about memorable displays or how to keep booth rentals green, contact CX Exhibits for a free quote today!

Reaching Millennials and Gen-Xers at Your Trade Show Booth

Over the past decade, there’s been a big shift in the workplace: Baby Boomers have begun retiring, and Gen-Xers— previously mid-level employees— are shifting into upper management roles. Millennials, who now make up more than a third of the American workforce, according to the Pew Research Center, are moving into middle management. That means one thing: it’s time to update that trade show exhibit to align with the tastes of these influencers and decision-makers.

Generate Buzz on Social Media

To figure out how to tailor an exhibit to these new generations of workers, it’s important to take a look at these groups’ relationship to technology. Millennials grew up with technology, and Gen-Xers have used it most of their adult lives; they’re used to constantly being immersed by it, with phones always by their sides. As a result, technology and social media are extremely helpful in generating buzz about an event and keeping Millennials and Gen-Xers interested in attending. Social media can also be used to keep attendees—often Millennials in middle management positions—engaged at the event. Think creative hashtags, live tweets, live video streaming, or exclusive Snapchat geofilters.

Create an App

Millennials are constantly engaged with their phones, and a relevant and useful app gives them a way to stay engaged at the event as well. Many events now have their own downloadable apps featuring attendee and vendor information, maps, schedules, and other useful content. Apps also promote participation and communication among attendees, and they offer super easy ways to share event info on social media.

Modernize Those Displays

It may be tempting to use the same exhibit booth your company has been using since 2010, but even the booth itself needs to go the extra mile to catch the eye of the Millennial audience. One way to do this? Technology! Even if it’s as simple as a single touch-screen display that captures attendees’ contact information to generate meaningful leads, a modern trade show exhibit booth will attract a tech-savvy audience—and the more engaging the technology, the better.

With Millennials and Gen-X now making up the majority of the workforce, these company decision-makers clearly deserve special attention when preparing your exhibit. CX Exhibits offers trade show exhibit rentals, and we can help your company create an innovative exhibit that will cater to the unique tastes of these workers. Contact us today at (504) 464-4070 to request a free quote!

How to Take Your Trade Show Booth on the Road

One of the most important benefits of attending a trade show is getting exposure. Taking a booth on the road can be a great way to maximize this exposure, and it doesn’t have to be a hassle when following these steps.

Do the Research
Before even packing up a trade show exhibit rental, it’s crucial to familiarize with the shipping information and requirements specific to each show. Every show will have its own set of instructions and designated times for shipping booth displays and other materials, so neglecting this research could result in a costly mix-up.

Track the Delivery
For just a few extra dollars, any major shipping service will allow customers to track their package—and in this case, those few dollars can earn vital peace of mind. Tracking will allow exhibitors to see when packages are dropped off and who signed for them upon delivery. This way if there is an issue, it’s easy to see who needs to be contacted to get the materials quickly.

Don’t Over Pack
Any experienced trade show presenter can offer trade show tips for the essentials of a good exhibit, such as giveaways and samples, product prototypes, and lighting and displays. Only pack these essentials for the booth and leave behind anything that could incur damage while shipping. Don’t try to minimize shipping equipment by packing too many items in one box, for they are more likely to damage when cluttered. For pricey or one-of-a-kind materials that must be packed, it’s worth investing in padding and bubble wrap to ensure these materials arrive in one piece.

Plan Outbound Shipping in Advance
A successful trade show can be tiring. To prevent the team from scrambling to arrange outbound shipping at the last minute, prepare as much of it in advance as possible. Most trade shows distribute instructions for packing booths up, so be sure to review these before the time comes. Finally, save some extra room to take home any materials received during the show itself.

Taking a trade show on the road can offer major payoffs, as long as you prepare correctly. For more information about trade show exhibit rentals, contact CX Exhibits at (504) 464-4070 today for a free quote!

What Kind of Lighting Should I Use for My Trade Show Booth?

Making the right first impression with your trade show exhibit rental and design is a must. It’s helpful to make sure every element of your exhibit design stays on trend—but one feature people often overlook is the lighting. Here’s how to crack the code of which kind of lighting should be used at a trade show.

Play by the Rules

Different trade show venues may have different rules and requirements regarding lighting options. When in doubt, it’s best to contact the show representative or venue to ensure that lighting options and other aspects of your trade show exhibit services are approved.

Set the Spotlight

Lighting doesn’t have to be one-note, and by layering lighting solutions, certain parts or areas of an exhibit can become the focus. Consider using spotlights to emphasize products or branded giveaways to catch visitors’ eyes. These can even be emphasized with different colors or spotlight graphics.

Consider Color

Many trade show exhibit rentals offer bright and eye-catching colors, and this should be taken into consideration when choosing lighting. Yellow-hued lighting can soften exhibit design details, while white lights do a better job of revealing true colors. It can even be helpful to experiment with different color tints in lighting, depending on the design of the booth. But be careful: color-changing lights can come across too flashy and cheapen designs.

Invest in Long-Term Lighting

It can be tempting to opt for the cheapest lighting when it comes to illuminating rentals, but it doesn’t always pay off. Although LED lighting may cost more at the time of purchase, they offer long-term savings. Energy-efficient LED lights can last up to 25 times longer than incandescent lighting, which means paying less for replacements down the road.

When it comes to making the best of trade show exhibit rentals, the proper lighting adds a subtle touch that can make a world of difference. For more information about CX Exhibits’ products, contact us today for a free quote!

How to Make the Right First Impression at Trade Shows

Trade shows are a great way to showcase and demonstrate products, make connections with new partners, and interact with customers. Because they can be so impactful, making a good first impression is vital for success.

Make a Visual First Impression

It’s true that appearance isn’t everything, but sometimes visuals and booth design can determine whether attendees even stop to look at certain booths. That’s why it’s important to make a strong visual first impression with the right materials. Tables and booths should look clean, polished, and professional but also offer strong enough visual elements that visitors will want to stop. A great way to offer impressive visuals is to take note of successful booths at other trade shows, staying aware of modern trends that get results.

Know The Facts, But Don’t Rehearse

There’s nothing worse than having the best trade show exhibit rental only to flop when it comes to actually presenting information. While knowing all of the facts concerning products or pitches is an important trade show tip, sharing this information in a way that seems overly rehearsed can be detrimental to success. If visitors get the sense that a pitch has been memorized word-for-word, it can be off-putting. Instead, ask questions and treat every visitor individually and candidly to cultivate real connections.

Use Freebies and Giveaways as Marketing Tools

While quality trade show exhibit rentals can certainly make an impression, freebies and giveaways are a great way to make sure brands or products stay in the minds of visitors. With branded freebies that can be used every day, such as pens, notepads, or flash drives, visitors are likely to remember an exhibit even after the trade show is done.

Since trade shows can have such a lasting impact, being prepared is key. If you need help securing the best trade show exhibit rentals, contact us today for a free quote!

Booth Staffing Tips for Your Trade Show Exhibit

The heart and soul of good business are people connecting with other people. Well-designed trade show exhibits are critical to drawing prospects in and conveying a message, but it’s a company’s representatives who are responsible for turning prospects into leads and leads into clients. Here are three tips for staffing trade show exhibits with the right people for any business. (And be sure to check out these more general trade show tips as well!)

Information Is Key

A group of people putting their hands together

By and large, trade show attendees spend the days in the given event’s industry or a related field. These are not laypeople, and their questions will reflect that. Make sure booth staffers are equipped to answer sophisticated and detailed questions by putting all the necessary promotional material at their fingertips on a smartphone or tablet.

Dress the Part

The appropriate dress can vary widely depending on the type of business. In some industries, informal wear might be appropriate, while others might be better off with their reps in tuxedoes. Whatever the case, avoid having staff who blend in with attendees. There should be no doubt as to who is working the booth. An easily-identifiable uniform or matching color scheme with a look that is brand appropriate works best.

Delegate Responsibilities

The best trade show exhibits have teams of staff that each focus on a discrete function to make up one lead-generating machine. Crowd gatherers work outside the footprint of the booth and engage people in the aisles, directing them to the exhibit where a host acts as a brand ambassador, making attendees feel welcome. Hosts pass promising visitors on to lead gatherers and sales staff. The sales staff pitch and qualify attendees and focus on collecting contact info. By giving every team member a defined role, there will be fewer moments of staff stepping on each other’s toes trying to get that crucial lead.

At CX Exhibits, we provide customizable design options and exhibit rentals to ensure your products and services stand out above the rest. We serve every major convention city in the U.S. and can handle all the set-up and dismantling, with a rep on site throughout the entire experience to ensure your satisfaction. For your next trade show, you provide the booth staff, and we will handle everything else. Contact us today for a free quote.

Generate Meaningful Leads With Your Trade Show Booth

Trade shows and conventions are lively social environments where people in different industries can connect, reconnect, and cut loose together. But at the end of the day, it’s only worth the price of admission when trade show exhibits generate meaningful leads that can be turned into valuable clients. Here are three tips to help turn attendees into promising prospects.

Have the Right Information

A booth at a trade show

Too often, trade show exhibits are overloaded with data. From displays to sales staff spouting every statistic on the brochure, it can dilute the message. Make sure booth staff have the elevator pitch down, the crucial kernel of knowledge that every prospect should walk away with. How does this product or service save time or money? Why does the prospect need it? There should be no wasted language in the staff’s pitches as well as any brochures or documentation.

Look to Connect After-Hours

That’s what those drink tickets are for! Too many people think the work can only happen inside the trade show exhibits themselves. The key to good business is building strong personal relationships. If a booth staff member has an especially good conversation with an attendee, then set up a meeting for drinks later to further the conversation.

Targeted Follow Up

At even a mid-size convention, an attendee can easily have over 100 conversations in a single day. Following up the next Monday with a generic note to every email address collected is a good way to go straight to the recipient’s junk mail folder. For attendees that seem promising, have booth staff make notes next to contact information, something personal related to the conversation, the attendees business, and anything that can be put in the follow-up to remind the attendee of this particular interaction. This will help make sure the messaging stands out from all of those other emails.

Well-designed trade show exhibits are the first step to attracting convention attendees and turning them into promising leads. CX Exhibits offers turnkey exhibit rentals as well as the tools and knowledge to turn your design concept into reality. With a range of exhibit services available in every major convention city in the United States, we can provide you with everything you need to make your next tradeshow a rewarding one. Contact us today for a free quote.

Survival Guide for the Trade Show Circuit in Las Vegas

“A fortune’s won and lost on every deal, all you need is a strong heart and a nerve of steel, Viva Las Vegas!” said the King of Rock n’ Roll. While Elvis wasn’t specifically referring to the trade show circuit, he could have been. Trade shows are big business in Las Vegas, and companies that play their cards right can go home with extremely lucrative leads, deals, and connections. But it takes focus, preparation, and stamina to make the most of a trade show or convention in a city rife with distraction. Use this survival guide to get the most out of a Las Vegas trade show.

Do Your Homework

The Las Vegas welcome sign

Trade shows provide materials for attendees well in advance of the start date. Smart attendees familiarize themselves with these materials well in advance. Look for networking opportunities, cost-saving early attendance options, and other discounts. It’s also a good idea to study the list of attendees. Prioritizing which trade show exhibits to visit, existing contacts to touch base with and new leads to prioritize can help maximize time.

Work Hard

It’s no secret that Sin City offers ample opportunity for people to let loose. While enjoying drinks with clients and coworkers can be valuable networking, it’s very easy to go overboard. Managers should clearly communicate with their brand ambassadors and other employees what they expect in terms of behavior, presentability, and punctuality. Despite the phrase, what happens in Vegas doesn’t stay in Vegas, and a company’s reputation is one of its most valuable assets.

Stay Close

Especially at the larger trade shows, crowds can make logistics a headache. If the trade show has a host hotel, book a room there even if it’s not the cheapest option. It’s worth the experience of staying and networking with fellow attendees. Money spent staying at the host hotel makes up for the extra travel time and cab ride expenses from staying off-site.

Whether preparing for a trade show in Las Vegas or other major convention markets, CX Exhibits provides experienced professional guidance to help companies make the most out of trade shows. We offer exhibit rentals, event services, and more. Contact us today at (504) 464-4070 for a free quote.